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FIVE KEYS TO GROWING GREAT WEBSITES
by Moira Ratchford, Organic Design Works

Your website is the first place people go to learn about your company.

It takes about three seconds for a person visiting a site to draw conclusions about whether they want to do business with you.

To ensure a favorable impression, review these five benchmarks when developing your site:

1: EASE OF USE

Your visitors should be able to hone in on the information they are seeking through:

  • fluid navigation
  • logical site architecture
  • a powerful, intelligent search engine.

These are the lynchpins to a successful web experience.

2: SPEEDY DOWNLOAD TIME

The rule is, “they snooze, you lose.” Since it’s critical to keep things moving quickly, optimize the graphics and code so your visitors aren’t left waiting.

3: DESIGN EXCELLENCE

Skillful design enhances credibility, professionalism and your ability to communicate with your audience. Visitors should know at a glance that your site is a reputable resource, reflecting a company that’s ahead of thecurve and ready to serve its clients.

4: SCALABILITY

Make sure your site can grow with your company. From the outset, design a foundation that allows for expansion and ease of maintenance.

5: STATE-OF-THE-ART PROGRAMMING

You don’t want your site to be obsolete in a year or two. Ensure that the programming uses the latest, most efficient technologies, and sets a best-practices example of usability and accessibility.

When you develop your site with Organic Design Works, we integrate each of these five criteria into the development process. It's why we produce quality, attractive, easy-to-maintain sites time after time.

For more information on how to grow a great website, please call us at 301.942.1242, or email us at info@organicdesignworks.com.


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